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Archive for October, 2009

Interfaith activist group to focus efforts on interpretive services

Wednesday, October 21st, 2009

Cynthia Torres, a 14-year-old and a resident of the Charlottesville area, said she usually does not mind doing translations for her parents.

But there are some situations, such as those involving law enforcement, the workplace or medical emergencies, in which she can’t, she said. This makes her worry about the discrimination her family, and others who speak very limited or no English at all, might be subject to.

“I worry about my family in my community,” Torres said.

Hundreds of others expressed the same feelings on Monday night, when members of local grassroots group Interfaith Movement Promoting Action by Congregations Together, or IMPACT, decided that providing interpretive services to area residents should be the group’s paramount concern during the upcoming year.

“We want success, we want to get something accomplished,” said Rosemary Flynn, who attends the Church of the Incarnation, Roman Catholic.

Each year, members of IMPACT choose a local problem to address at its fall annual assembly. This year marked the group’s fourth assembly.

Three issues — pedestrian safety, jobs and wages and interpretive services — were put to a vote Monday, after being narrowed down over the past several months during meetings, said Brian Plum, IMPACT’s lead organizer. Problems raised related to interpretive services during those gatherings included a lack of translation services in the local courts systems, refusal of translation by police officers and a lack of translation materials sent home from area schools.

Church of the Incarnation, with 123 members, had the largest number of people at the assembly. All those present from that church, which has many Latino members among its congregation, cast their vote for interpretive services.

As such, the issue garnered 295 votes during the meeting, whereas jobs and wages and pedestrian safety received 82 and 65 votes, respectively.

“Interpretive services covers every facet of life,” said the Rev. Stanley Woodfolk, an at-large member of IMPACT. The only way needs are administered, he said, is to be able to communicate with those seeking the services.

“There must be effective communication to better a community,” he said.

Torres offered a testimony about the need for such services. She said her father has noticed an upswing in discrimination against non-English-speaking residents over the last three years.

The network of congregations is already tackling early childhood education as its priority. Thirty-three congregations comprise IMPACT, after three more were added at Monday’s assembly.

In the past, the group has pushed elected officials and various organizations to take action on a range of issues, including dental care, transportation and affordable housing.

Officials in Charlottesville and Albemarle County have credited IMPACT with expanding area transit and for boosting investments in affordable housing in their budgets. On health care, at the group’s urging, the Charlottesville Free Clinic now has a full-time dentist to provide dental care for uninsured adults.

Credit: The Daily Progress, Charlottesville, Va.

Little City Announces Strategic Plan and Receives $75,000 Gift from Omron for First-Ever Dental Clinic at 50th Annual Meeting

Wednesday, October 21st, 2009

With special guests: State Representative Suzie Bassi, Sheriff Tom Dart, Little City board members, parents, residents and staff, the non-profit agency announced its strategic plans for the next 50 years and presented its “City Partnership” Award to Omron and its “Spirit of Inukshuk” Award to Tom Dart

Little City Foundation

Lisa Reyes, 847-221-7825

lreyes@littlecity.org

Logo: http://www.littlecity.org

Little City Foundation last night welcomed the community to its annual “State of the City” townhall meeting. Details of its strategic plan to expand its most desired, most promising and most successful services and programs were shared with the audience. In addition, Little City partners Omron Electronic Components and Northwest Community Hospital (NWCH) joined to share in Little City’s vision for the first-ever dental clinic, which will specialize in dental care for individuals with intellectual and developmental disabilities.

“A Golden Anniversary can certainly serve as a testament to the true value an organization brings to both its clients and to the community,” commented Executive Director Shawn Jeffers. “We have been creating hope, changing lives, and challenging the limits of hundreds of individuals with disabilities, and we could not do so without visionaries and integral community partners such as Omron, Northwest Community Hospital, Sheriff Tom Dart, and State Representative Suzie Bassi.”

Travel to the only available dental clinic specializing in oral medical care for individuals with disabilities requires more than an hour of transport and months of advance notice. Recognizing the need to attend to the sensitivities and dental needs of individuals with disabilities, Omron and NWCH partnered with Little City to provide a more compassionate solution. Omron’s chief operating officer and managing director, Nigel Blakeway, presented $75,000 dollars to begin construction of the much-needed dental clinic.

Little City honored Omron with its “City Partnership” award for its exemplary collaboration and Sherriff Tom Dart with its “Spirit of Inukshuk” award for the friendship, cooperation, and promotion of safety the Sherriff’s Department has provided to Little City.

Little City also presented memorabilia from its 25-year-old time capsule unearthed on its 50th birthday. Staff and residents shared displays illustrating their various horticultural activities, pieces of notable artwork, handcrafted gift items, Special Olympics achievements, advocacy efforts, and numerous business services.

To donate, visit: www.littlecity.org/support.

Visit www.littlecity.org or contact Lisa Reyes at lreyes@littlecity.org or 847-221-7825.

Aetna dropping some Medicare supplement subscribers

Sunday, October 18th, 2009

Health insurance plans that for years offered enhanced Medicare coverage for 11 million Americans age 65 and older are under some strain.

Aetna Inc. has advised 8,500 area customers that it will terminate two of its Medicare Advantage plans at the end of this year. Independence Blue Cross has given the same notices to 44,000 individual subscribers who depend on four plans it offers.

Other insurers in other markets are also making cuts.

Meanwhile, area offices for the aging are being swamped with calls as worried senior citizens try to figure out whether their plans are affected.

“People are calling in tears,” said Kim Andrews, director of a program with the Delaware County Office of Services for the Aging that helps the elderly sort out insurance options.

Both companies continue to offer other Medicare Advantage plans, and both also sell “Medigap” insurance, a supplement to Medicare.

“I’m upset, and so is my wife,” said retired banker Joe McGough, 77, of East Falls, who received a letter from Aetna earlier this month.

“We haven’t been that sick, and we’re not costing them hardly anything,” McGough said. “Maybe it has something to do with [President] Obama and all that health reform.”

Health economist Mark V. Pauly at the University of Pennsylvania’s Wharton School had a similar assessment. “Maybe they are just trying to tidy up before the storm,” he said.

With Congress looking to Medicare savings to bankroll its plans for health reform, insurers around the country that sell Medicare Advantage plans are cutting back their offerings for 2010, saying federal reimbursements are too small.

Reimbursements for Medicare Advantage plans will be down 4 percent, the insurers said, even as medical costs for doctors and hospitals continue to increase.

“We had to take a hard look at our plans,” said Eric Cormier, general manager of Aetna’s Mid-Atlantic region and retiree markets.

Nationally, 24.2 percent of the 45.5 million people who qualify for Medicare use Medicare Advantage plans. Medicare is primarily federally funded health insurance, but its coverage has gaps.

Under Medicare Advantage programs, the government subcontracts with insurance companies to handle the paperwork, manage the care, fill in the gaps, and provide various extra services, such as drug and dental plans. The insurers also charge premiums and co-pays.

The federal government pays the insurers an average of 12 percent more than it would cost to fund plain-vanilla Medicare. Reimbursement varies by county, depending on costs.

Rural areas usually get more, and Medicare also provides reimbursements to hospitals handling caseloads of poor patients who cannot pay.

But policymakers in Washington have been looking at that extra reimbursement, seeing it as part of the way to fund increased coverage.

A Congressional Budget Office analysis of the Senate Finance Committee bill sees $404 billion of the $829 billion 10-year price tag coming from savings in Medicare and two other programs. An earlier analysis suggested that Medicare changes would provide 10-year savings of $460.3 billion. Of that, $124.3 billion would come from changes to the Medicare Advantage plans.

In a House version of the bill, Medicare Advantage savings would amount to $172 billion over 10 years, according to an analysis by the Kaiser Family Foundation.

Pauly said Medicare Advantage plans were caught in an ideological shift. Democrats would like to see private insurers out of the Medicare business, he said. “Payments have been reduced, and they are on the chopping block going forward.”

Medicare, he said, “is both the model and the stalking horse for single-payer insurance.”

Despite the cuts, insurers want to stay in the senior-citizen market, especially in a state such as Pennsylvania, with its large elderly population.

“The demographics are there,” said Jason Feuerman, senior vice president and executive director of Bravo Health Pennsylvania in Philadelphia. Bravo is a Maryland-based company that sells only Medicare Advantage plans, specializing in HMO coverage. It is expanding its local reach.

In the Philadelphia area, cuts by Independence Blue Cross affect just over a third of its 133,500 individual Medicare Advantage subscribers.

Aetna is eliminating plans covering 6,500 individuals in Philadelphia and its suburbs, or 19 percent, and 1,000 in nearby New Jersey counties, or about 12 percent.

Both insurers are eliminating plans that serve elderly subscribers poor enough to qualify for Medicaid. Aetna’s plan serves 1,000; the Independence Blue Cross plan serves 19,000.

These are the main plans to be cut: Aetna’s Medicare Golden Premier PPO plan and Independence Blue Cross’ Keystone 65 Complete, Keystone 65 Value across the region, and Personal Choice PPO 65 for subscribers in Chester, Delaware, and Montgomery Counties.

In Philadelphia and Bucks County, Independence Blue Cross’ Personal Choice PPO 65 plans will continue.

Contact staff writer Jane M. Von Bergen at 215-854-2769 or jvonbergen@phillynews.com.

Credit: The Philadelphia Inquirer

Delta Dental Names Benjamin Lowry as Director of Southern California Sales

Sunday, October 18th, 2009

Delta Dental of California

Elizabeth Risberg, 415-972-8423

erisberg@delta.org

Delta Dental of California today announced the appointment of Benjamin Lowry as director of Southern California sales.

Lowry brings more than 15 years of experience in sales, employee benefits and consulting, including eight years with VSP, where he was responsible for sales and account management in Southern California. Prior to that, Lowry was a sales consultant for Automatic Data Processing and a systems consultant for Hewitt Associates. He holds a bachelor’s degree in business administration from the University of Iowa and has completed graduate coursework at Pepperdine University.

As Delta Dental’s regional sales director, Lowry will supervise sales account executives in the company’s Cerritos and San Diego sales offices.

Delta Dental of California, Pennsylvania and its affiliated companies within its holding company system, along with Delta Dental of New York, are all part of the Delta Dental Plans Association (DDPA), based in Oak Brook, Ill. DDPA consists of 39 Delta Dental member companies licensed in all 50 states. The association collectively covers nearly 52 million of the 173 million people nationwide with private dental insurance, making it by far the largest national system of dental plans.

Smart Start supports other agencies

Sunday, October 18th, 2009

Duplicating services isn’t an effective way to better the community; instead, financially supporting local programs that already are working to help families and kids in Finney County is the goal of one local agency.

“We want to create opportunities for children to be healthy, and we hope the end result is that it’ll set children up for success so that when they start school, they’re better prepared to succeed,” said Rebecca Clancy, executive director of Smart Start, one of 21 local agencies receiving funding from the Finney County United Way’s annual campaign, which has a goal of raising $550,000 this year. “We don’t want to reinvent the wheel — we try to be involved in what’s going on in the community already, to bridge gaps in services that might not be getting enough funding.”

The director of the local children’s agency said Smart Start’s dollars are designed to be flexible to cater to the needs of a particular community.

The local children’s agency aims to ensure that Kansas children are healthy and prepared to succeed in school and does so by providing flexible funding to communities and organizations that maintain programs and projects that focus on early childhood health and education for children from birth to age 5.

Clancy said her agency’s receipt of funds is not only pumped back directly into local programs but also allows the educational organization that serves 12 other neighboring counties from its Garden City office to demonstrate local fiscal support so that it can acquire larger state funds.

“(The United Way’s support) helps us secure bigger grant dollars that we bring to southwest Kansas,” Clancy said. “Of course, each year these dollars are up for debate as the state government sees other shortfalls, so we work really hard to preserve those dollars so we can invest in our children here, build secure homes and have them go to school, so they can contribute to the local economy.”

Though Smart Start serves organizations in neighboring counties including Grant, Greeley, Hamilton, Haskell, Kearny, Lane, Morton, Scott, Seward, Stanton, Stevens and Wichita, local United Way dollars are used only for programs within Finney County, Clancy said.

The agency, which is fiscally sponsored by the Russell Child Development Center, hasn’t yet identified where about $2,000 — about 2 percent of its operating budget — in United Way funding will go this year, but in past years, financial support has been directed to Lifetime Smiles, a dental program for kids operated through United Methodist Mexican-American Ministries, and Wee Readers, a story time program at the Finney County Public Library.

Clancy said she appreciates the United Way’s help to meet the special challenges the regional agency faces in this part of the state.

“We serve a larger part of the state than some of the other Smart Starts in Kansas, and many of our citizens have to overcome transportation barriers, so we’re very mobile, and we work really hard to overcome that,” Clancy said. “We also work to be helpful to non-English speaking residents, because we do have a higher population of people who don’t speak English or speak multiple other languages. We work really hard to translate materials and bridge language barriers to help families get what they need.”

Other organizations receiving United Way funding include the following partner agencies: United Methodist Mexican-American Ministries, Big Brothers Big Sisters of Finney and Kearny Counties, Community Day Care, Emmaus House, Spirit of the Plains CASA, Russell Child Development Center, Garden City Area Chapter of the Red Cross, Salvation Army, Miles of Smiles, Kansas Children’s Service League Head Start, United Cerebral Palsy of Kansas, Catholic Social Service, Family Crisis Services Inc., Meals on Wheels, Southeast Asian Mutual Assistance Association, Garden City Family YMCA, The Garden City Recreation Commission Playground Program, Retired Senior Volunteer Program, Santa Fe Trail Council Boy Scouts and Girl Scouts of Kansas Heartland.

Smart Start

Contact: Rebecca Clancy, director

Address: 714 Ballinger St.

Phone: 275-1510

Hours: 8 a.m. to 5 p.m.

Web site: http://www.smartstartswks.org

Credit: The Garden City Telegram, Kan.

Aetna dropping some Medicare supplement subscribers

Tuesday, October 13th, 2009

Health insurance plans that for years offered enhanced Medicare coverage for 11 million Americans age 65 and older are under some strain.

Aetna Inc. has advised 8,500 area customers that it will terminate two of its Medicare Advantage plans at the end of this year. Independence Blue Cross has given the same notices to 44,000 individual subscribers who depend on four plans it offers.

Other insurers in other markets are also making cuts.

Meanwhile, area offices for the aging are being swamped with calls as worried senior citizens try to figure out whether their plans are affected.

“People are calling in tears,” said Kim Andrews, director of a program with the Delaware County Office of Services for the Aging that helps the elderly sort out insurance options.

Both companies continue to offer other Medicare Advantage plans, and both also sell “Medigap” insurance, a supplement to Medicare.

“I’m upset, and so is my wife,” said retired banker Joe McGough, 77, of East Falls, who received a letter from Aetna earlier this month.

“We haven’t been that sick, and we’re not costing them hardly anything,” McGough said. “Maybe it has something to do with [President] Obama and all that health reform.”

Health economist Mark V. Pauly at the University of Pennsylvania’s Wharton School had a similar assessment. “Maybe they are just trying to tidy up before the storm,” he said.

With Congress looking to Medicare savings to bankroll its plans for health reform, insurers around the country that sell Medicare Advantage plans are cutting back their offerings for 2010, saying federal reimbursements are too small.

Reimbursements for Medicare Advantage plans will be down 4 percent, the insurers said, even as medical costs for doctors and hospitals continue to increase.

“We had to take a hard look at our plans,” said Eric Cormier, general manager of Aetna’s Mid-Atlantic region and retiree markets.

Nationally, 24.2 percent of the 45.5 million people who qualify for Medicare use Medicare Advantage plans. Medicare is primarily federally funded health insurance, but its coverage has gaps.

Under Medicare Advantage programs, the government subcontracts with insurance companies to handle the paperwork, manage the care, fill in the gaps, and provide various extra services, such as drug and dental plans. The insurers also charge premiums and co-pays.

The federal government pays the insurers an average of 12 percent more than it would cost to fund plain-vanilla Medicare. Reimbursement varies by county, depending on costs.

Rural areas usually get more, and Medicare also provides reimbursements to hospitals handling caseloads of poor patients who cannot pay.

But policymakers in Washington have been looking at that extra reimbursement, seeing it as part of the way to fund increased coverage.

A Congressional Budget Office analysis of the Senate Finance Committee bill sees $404 billion of the $829 billion 10-year price tag coming from savings in Medicare and two other programs. An earlier analysis suggested that Medicare changes would provide 10-year savings of $460.3 billion. Of that, $124.3 billion would come from changes to the Medicare Advantage plans.

In a House version of the bill, Medicare Advantage savings would amount to $172 billion over 10 years, according to an analysis by the Kaiser Family Foundation.

Pauly said Medicare Advantage plans were caught in an ideological shift. Democrats would like to see private insurers out of the Medicare business, he said. “Payments have been reduced, and they are on the chopping block going forward.”

Medicare, he said, “is both the model and the stalking horse for single-payer insurance.”

Despite the cuts, insurers want to stay in the senior-citizen market, especially in a state such as Pennsylvania, with its large elderly population.

“The demographics are there,” said Jason Feuerman, senior vice president and executive director of Bravo Health Pennsylvania in Philadelphia. Bravo is a Maryland-based company that sells only Medicare Advantage plans, specializing in HMO coverage. It is expanding its local reach.

In the Philadelphia area, cuts by Independence Blue Cross affect just over a third of its 133,500 individual Medicare Advantage subscribers.

Aetna is eliminating plans covering 6,500 individuals in Philadelphia and its suburbs, or 19 percent, and 1,000 in nearby New Jersey counties, or about 12 percent.

Both insurers are eliminating plans that serve elderly subscribers poor enough to qualify for Medicaid. Aetna’s plan serves 1,000; the Independence Blue Cross plan serves 19,000.

These are the main plans to be cut: Aetna’s Medicare Golden Premier PPO plan and Independence Blue Cross’ Keystone 65 Complete, Keystone 65 Value across the region, and Personal Choice PPO 65 for subscribers in Chester, Delaware, and Montgomery Counties.

In Philadelphia and Bucks County, Independence Blue Cross’ Personal Choice PPO 65 plans will continue.

Contact staff writer Jane M. Von Bergen at 215-854-2769 or jvonbergen@phillynews.com.

Credit: The Philadelphia Inquirer

Delta Dental Names Benjamin Lowry as Director of Southern California Sales

Tuesday, October 13th, 2009

Delta Dental of California

Elizabeth Risberg, 415-972-8423

erisberg@delta.org

Delta Dental of California today announced the appointment of Benjamin Lowry as director of Southern California sales.

Lowry brings more than 15 years of experience in sales, employee benefits and consulting, including eight years with VSP, where he was responsible for sales and account management in Southern California. Prior to that, Lowry was a sales consultant for Automatic Data Processing and a systems consultant for Hewitt Associates. He holds a bachelor’s degree in business administration from the University of Iowa and has completed graduate coursework at Pepperdine University.

As Delta Dental’s regional sales director, Lowry will supervise sales account executives in the company’s Cerritos and San Diego sales offices.

Delta Dental of California, Pennsylvania and its affiliated companies within its holding company system, along with Delta Dental of New York, are all part of the Delta Dental Plans Association (DDPA), based in Oak Brook, Ill. DDPA consists of 39 Delta Dental member companies licensed in all 50 states. The association collectively covers nearly 52 million of the 173 million people nationwide with private dental insurance, making it by far the largest national system of dental plans.

Smart Start supports other agencies

Tuesday, October 13th, 2009

Duplicating services isn’t an effective way to better the community; instead, financially supporting local programs that already are working to help families and kids in Finney County is the goal of one local agency.

“We want to create opportunities for children to be healthy, and we hope the end result is that it’ll set children up for success so that when they start school, they’re better prepared to succeed,” said Rebecca Clancy, executive director of Smart Start, one of 21 local agencies receiving funding from the Finney County United Way’s annual campaign, which has a goal of raising $550,000 this year. “We don’t want to reinvent the wheel — we try to be involved in what’s going on in the community already, to bridge gaps in services that might not be getting enough funding.”

The director of the local children’s agency said Smart Start’s dollars are designed to be flexible to cater to the needs of a particular community.

The local children’s agency aims to ensure that Kansas children are healthy and prepared to succeed in school and does so by providing flexible funding to communities and organizations that maintain programs and projects that focus on early childhood health and education for children from birth to age 5.

Clancy said her agency’s receipt of funds is not only pumped back directly into local programs but also allows the educational organization that serves 12 other neighboring counties from its Garden City office to demonstrate local fiscal support so that it can acquire larger state funds.

“(The United Way’s support) helps us secure bigger grant dollars that we bring to southwest Kansas,” Clancy said. “Of course, each year these dollars are up for debate as the state government sees other shortfalls, so we work really hard to preserve those dollars so we can invest in our children here, build secure homes and have them go to school, so they can contribute to the local economy.”

Though Smart Start serves organizations in neighboring counties including Grant, Greeley, Hamilton, Haskell, Kearny, Lane, Morton, Scott, Seward, Stanton, Stevens and Wichita, local United Way dollars are used only for programs within Finney County, Clancy said.

The agency, which is fiscally sponsored by the Russell Child Development Center, hasn’t yet identified where about $2,000 — about 2 percent of its operating budget — in United Way funding will go this year, but in past years, financial support has been directed to Lifetime Smiles, a dental program for kids operated through United Methodist Mexican-American Ministries, and Wee Readers, a story time program at the Finney County Public Library.

Clancy said she appreciates the United Way’s help to meet the special challenges the regional agency faces in this part of the state.

“We serve a larger part of the state than some of the other Smart Starts in Kansas, and many of our citizens have to overcome transportation barriers, so we’re very mobile, and we work really hard to overcome that,” Clancy said. “We also work to be helpful to non-English speaking residents, because we do have a higher population of people who don’t speak English or speak multiple other languages. We work really hard to translate materials and bridge language barriers to help families get what they need.”

Other organizations receiving United Way funding include the following partner agencies: United Methodist Mexican-American Ministries, Big Brothers Big Sisters of Finney and Kearny Counties, Community Day Care, Emmaus House, Spirit of the Plains CASA, Russell Child Development Center, Garden City Area Chapter of the Red Cross, Salvation Army, Miles of Smiles, Kansas Children’s Service League Head Start, United Cerebral Palsy of Kansas, Catholic Social Service, Family Crisis Services Inc., Meals on Wheels, Southeast Asian Mutual Assistance Association, Garden City Family YMCA, The Garden City Recreation Commission Playground Program, Retired Senior Volunteer Program, Santa Fe Trail Council Boy Scouts and Girl Scouts of Kansas Heartland.

Smart Start

Contact: Rebecca Clancy, director

Address: 714 Ballinger St.

Phone: 275-1510

Hours: 8 a.m. to 5 p.m.

Web site: http://www.smartstartswks.org

Credit: The Garden City Telegram, Kan.

Michigan State Medical Society; ‘Future of Autos, Future of Health Care’ to Be Examined by the Michigan State Medical Society and the Michigan Dental Association

Saturday, October 3rd, 2009

A conference to explore how the future of the American auto industry could affect United Auto Workers (UAW) patients and their physicians and dentists will be presented by the Michigan State Medical Society and the Michigan Dental Association on Thursday, Sept. 17, from Noon to 4:30 p.m. at the Rock Financial Showplace in Novi.

Conference speakers will discuss the forecasted condition of the auto companies and how that forecast could affect UAW members in the VEBA as well as the physicians and dentists who provide their care.

Attendees will include physicians of all specialties, dentists, administrators, executives, and other health care professionals.

The basics of a VEBA system will be presented by employee benefits attorneys Robert Stevenson and Andrew Stumpff of the Stevenson Keppelman Association in Ann Arbor and George Kipa, M.D., Deputy Corporate Medical Director at Blue Cross Blue Shield of Michigan. Reviewing the outlook of the auto companies will be George Magliano, Director of Automotive Research for North America at Global Insight in New York City. Suzanne Paranjpe, Ph.D., Executive Director of AEPC in Bloomfield Hills will discuss the future of Michigan’s physicians and the health care system.

“The financial status of the American auto industry and how that affects the UAW VEBA impacts thousand of our patients and the entire health care system,” said Detroit obstetrician/gynecologist Richard E. Smith, M.D., president of the 16,000 physician-member MSMS. “We need to take a serious look at the forecasts to be prepared.”

Cost is $125 for members of the Michigan State Medical Society, Michigan Dental Association and Michigan Medical Group Management Association. The cost is $175 for all others. To register, visit www.msms.org/eo or call 517-336-5785.

Keywords: Michigan State Medical Society, Automobiles, Finance, Financial, Investing, Investment, Transportation, AT&T, Automobiles, Finance, Financial, Investing, Investment, Michigan State Medical Society, Telecommunications, Transportation.

This article was prepared by Investment Weekly News editors from staff and other reports. Copyright 2009, Investment Weekly News via VerticalNews.com.

North Carolina Dental Society; N.C. Dental Society Wins National American Dental Association Award

Saturday, October 3rd, 2009

The North Carolina Dental Society (NCDS) has received the American Dental Association’s 2009 “Golden Apple” Award for excellence in dental health promotion to the public.

The national award is presented each year to the state dental association that most effectively improves awareness of oral health issues in its home state. The NCDS was recognized for its informational program associated with the North Carolina Missions of Mercy (NCMOM) free dental clinics held throughout North Carolina.

“This is truly a great honor for our dental society and the hundreds of members who have taken part in NCMOM programs,” said Dr. Alec Parker, executive director of the NCDS. “Since its inception in 2003, NCMOM volunteers have seen more than 23,000 needy patients and delivered $6 million in free dental care.”

The informational program produced by the NCDS’ marketing firm, Hoyt-Hamilton LLC, and producer David Salmon of BigFAT films, included TV and radio commercials, a documentary film, magazine advertising, as well as posters, flyers and other printed materials.

“Our aim,” Parker commented, “was to draw attention not just to the availability of free care through NCMOM for those in need, but to illuminate the severe dental access to care epidemic in North Carolina.”

The next scheduled NCMOM event will be held Oct. 23-24 in Dare County, N.C.

Keywords: North Carolina Dental Society, Advertising, Health Promotion, Marketing.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2009, Marketing Weekly News via VerticalNews.com.