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Health Transaction Network eyes expansion through Ohio

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Health Transaction Network, the electronic identification and payment system for hospitals and doctors to provide low-cost preventive care to the uninsured and underinsured, is making a move out of state.

The network founded by ATM entrepreneur Joseph Wolfson has received a letter of intent from an Ohio-based national healthcare lobbying and consulting firm, pledging to rapidly expand the Williamsville- based health network throughout Ohio.

Strategic Health Care, of Columbus, will use its established relationships with healthcare providers, small businesses, chambers of commerce and others to promote Health Transaction Network to hospitals, doctors, and small employers, officials said. Besides consulting, Strategic designs managed care plans.

“We expect to begin in Ohio and then replicate our efforts in other states,” Wolfson said in a release. Health Transaction Network, officially launched in February, is a type of discount card that offers secure access to a system of affordable routine, preventive and wellness healthcare services to those without insurance or enough coverage.

Through the network, consumers get deeply discounted, flat-rate services at participating providers, including several suburban and rural hospitals, medical practices, dental practices and a vision provider. Prices and services are determined by the provider, not Wolfson’s company, and can vary from place to place.

Consumers sign up for the card, which is good at any of the participating providers. Payments can be made on site by cash, check, or credit or debit card, with no insurance. The program can also be used by those who do have insurance, but have to meet high deductibles before catastrophic coverage kicks in, Wolfson said.

The card, which costs $10 initially and has a $10 annual fee after the first year, features a microchip with a stored image of the consumer’s fingerprint, to verify his or her identity at the provider.

The network now has 56 participating provider locations. New sites include Western New York Dental Group with 15 offices, University Nuclear Medicine with 3 locations, Southgate Medical Pharmacy with two stores, Lakeshore Eyecare in Dunkirk with two locations, and Sharma Family Medicine, Williamsville Dental Group and Omni Pain & Wellness Centers, with one office each.

Almost 1,000 cards have been issued, which Wolfson admits is “a little slow.” But he said those who have signed up are “using their cards quite a bit.”

Strategic Health Care’s push in Ohio will be the network’s first operation outside Western New York.

“When we saw what Joe was doing, we considered immediately that it would be a great match for our Ohio market,” said Renee Cummings, client manager for managed care at Strategic. “It’s pretty exiting to see the product he’s developed and to see the chamber groups there embrace it. I think the chambers here will be similarly excited about it.”

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This entry was posted on Friday, July 31st, 2009 at 12:35 pm and is filed under Dental Care & Health Care. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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