Sunstar Americas, an oral care company whose brands include GUM and Butler, has tapped into the probiotic frenzy sweeping through the aisles of the retail space, by developing the new GUM PerioBalance supplement for oral health.

The World Health Organization and the Food and Agriculture Organization of the United Nations define probiotics as “live microorganisms, which, when administered in adequate amounts, confer a health benefit on the host.” In addition to some dietary supplements, some foods containing probiotics include yogurt and cereal bars (see story, page 130).

Positioned as “one of the first probiotic supplements specifically created for oral health,” the daily supplement comes in a mint-flavored lozenge and is made with a patented key ingrethent called Prodentis. According to the company, clinical tests have shown the supplement to reduce moderate-to-severe plaque and promote healthy teeth and gums in 28 days.

The new GUM PerioBalance is available online at www.drugstore.com or at www.periobalance.com and at Baiteli Drugs stores in the Seattle area. It is expected to be available nationwide in 2010.

healthy gum

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